Companies pour a lot of effort and resources into developing agile and high converting digital marketing plans. But as they say, even the best laid plans can go awry every once in awhile. Is your brand’s digital marketing strategy making any serious mistakes that could be costing the business customers? Here is a list of the worse digital marketing mistakes many businesses make with tips for avoiding them:
Mindlessly Following Trends
Typically at the start of a new year, most marketing publications put out a list of things that are “trending” in the digital marketing sector. These trends lists are compiled based on generic and average statistics that relate to the industry as a whole. That means not all of these trends may apply to your brand or business. Therefore, be very careful of jumping on the latest trend bandwagon. Your campaign risks expending a lot of resources with little or no returns. That is not to say that you business should not be aware of various trends. Before you commit resources to following any one of them, make sure the trend is applicable to your particular brand.
Lack of Mobile Engagement
It’s not a general statistic that says mobile is dominating the digital marketing consumption among customers. Whether you are a B2C or a B2B company, your customers will highly likely try to research your brand using a smartphone or a tablet. Therefore, mobile engagement should never be an afterthought in your campaign. There are several ways to attract customers using handheld devices, such as designing a responsive website and local mobile app development Adelaide. Use internal statistics to make informed decisions regarding how best to implement a mobile strategy. It’s essential to the survival of your business.
Unsupervised Agency Support
It’s common for business marketing departments to work in conjunction with third-party agency developers for various specialists tasks such as web design. While there are many benefits of hiring third-party agencies, such as getting a highly skilled workforce, don’t assume that the contractor can work on autopilot. If you hire local mobile app developers Sydney to improve an aspect of your marketing plan, don’t assuming that these agents know what’s best for your business. For starters, they may not have the data that your marketing team has. Besides, no one knows your brand better than you. Therefore, when hiring an agency, make sure to work closely with the third-party team. Hire a firm that is good at communicating and responds to your team’s requests for the best results.
Buying Likes and Followers for Social Media Accounts
This is a big no-no in the current fake news environment. Social media companies and even governments are cracking down on bot accounts and fake social media followers. Therefore, buying followers is no longer an option. If you are found out, as most personalities and companies have been in recent times, it would present a major embarrassment as well. Instead, spend money on organically growing your brand’s social media accounts.
Last but not least, don’t avoid split testing for site pages and other online resources. Avoid making the above mistakes and you will have a positive digital marketing plan at hand.