Whether you own a big company or a small store, your business is going to be one of the most important things you need to design with care. How your office is designed can determine whether customers would like to visit it or not. Of course, you need customers to earn a profit or anything at all. So here are the things you need to keep in mind when designing a business location.
Make Sure the Threshold Area Captivates the Customer
The area that customers walk into from the street is called the threshold area. It is the area they will first see and this will be one of the major influencers on whether the customer is going to continue looking through the items in your store or not. If this area looks dim and dull or has drab furniture and cheap products then chances are the customer will turn back and leave. Therefore, your threshold area needs to look captivating. Ensure there is enough light, maybe some lovely air conditioning to make the customer want to stay in the store. And try to make this space look inviting. Make sure there is ample space and a pleasing colour palette.
Choose the Right Colours for Interior Decoration
Colour can affect your customer’s mood and emotions and their impression of your store. Therefore, choosing the right colour scheme is key to attracting customers. If you plan on selling an expensive product then your store needs to look expensive so choosing colours that look royal and expensive is important. Sleek glossy tiles in cream and beige look very attractive and expensive. Red paint can make a place look royal and romantic even. So, if you want to sell lingerie red would be the colour to use. If you want your store to look peaceful and relaxing then go with blues and earthy colours like greys and browns or even greens. To decide on the right colour, speak to your commercial painter services in Geelong. They will be able to help you find the right colour for your space.
Furnish with Care
It is important that there is adequate furniture available in the store. Customers would need a place to sit in case they are feeling tired and it would be easier for them to peruse through things if they are seated. So, having chairs is necessary however this does not mean that you fill the store to the brim with them. Customers require personal space when shopping. So, having too much furniture can hinder their movement and make shoppers be within very close proximity to one another which some may not feel comfortable about.
Therefore, try to have at least about 5 to 6 feet of walking space available in between aisles. Also, if you specialize in selling clothing or fashion it is necessary that you have mirrors and changing rooms available so customers can try out clothes before making a purchase.
In the end how your business is designed matters a lot, so pay heed to the above.